EMS Airflow Price

What does an EMS Airflow cost?

"EMS Airflow" is the umbrella name for EMS's air polishing product family. Today, depending on your market, the unit a distributor will quote is one of two products:

• The GBT Machine — EMS's current product line, launched at IDS 2025. The default option in most European and North American markets.
• The Airflow Prophylaxis Master — The predecessor, still actively commercialised in markets where the GBT Machine has not yet rolled out (notably parts of Latin America and Asia).

Both units perform the same Guided Biofilm Therapy workflow with Airflow / Perioflow / Piezon technologies. There is no single global list price for either. Final cost depends on:

• Country and applicable taxes (VAT, import duties, etc.).
• The specific EMS configuration (cart, accessories, country-specific tubing).
• Whether GBT training and certification are bundled.
• Trade-in options if your clinic already owns a previous EMS unit.
• Consumable starter packs and ongoing service contracts.
• Financing or leasing terms — many distributors offer multi-year leasing.

Two clinics in different countries — or even two clinics in the same country buying from different distributors — can see materially different total prices for what is functionally the same unit.

Price positioning

EMS Airflow equipment is consistently positioned at the premium end of the air polishing market. The Prophylaxis Master, in particular, is the highest capital-cost mainstream option in the category. The price reflects three things:

• Erythritol validation. EMS holds the European patent on erythritol air polishing powder. The Prophylaxis Master is the only widely-available device in the EU validated to run erythritol — a meaningful clinical differentiator for biofilm-focused protocols.
• Integrated workflow. Airflow + Perioflow + Piezon in a single device, rather than buying three separate units.
• Bundled training. EMS distributors typically include structured training on the device and on Guided Biofilm Therapy. For clinics positioning prophylaxis as a service line, this matters more than the headline number.

What drives variation by country and distributor

• Distribution structure — Some markets have a single EMS master distributor; others have multiple regional dealers.
• Bundled training — GBT certification included in the headline price or sold separately.
• Service contracts — Annual maintenance, warranty extensions, loaner units during repairs.
• Currency and import — Exchange rates, customs, regulatory fees.
• Volume discounts — Multi-chair clinics and DSOs negotiate different pricing than single-chair practices.

Total cost of ownership — what to budget for beyond the unit

1. Training — Initial onboarding, optional GBT certification. Confirm what's bundled.
2. Consumables — Powders (erythritol-based, sodium bicarbonate), nozzles, disposable inserts. Volume scales with patient throughput and proportion of subgingival cases.
3. Service contract — Annual maintenance, calibration, software updates.
4. Spare parts — Handpieces, tubing, components over the unit's lifecycle.
5. Financing — Multi-year leasing changes the monthly cash impact substantially.

Alternatives if EMS Airflow pricing is out of range

If the EMS Airflow capital cost doesn't fit your budget, the most commonly considered alternatives (alphabetical):

• Acteon Air-N-Go — Mid-to-premium European alternative with strong EU distribution.
• NSK Prophy-Mate neo / Perio-Mate — Handpiece-style alternative at lower capital cost; requires a separate device for subgingival.
• Woodpecker air polishers — Cost-competitive standalone (AP-H) and combined tabletop (PT-E) options.

Frequently asked questions