Independent guide. DentalAirPolisher.com is not the official website of EMS and is not affiliated with EMS or its distributors, and is not affiliated with Acteon, Dentsply Sirona, Hu-Friedy, Mectron, NSK, W&H or Woodpecker. The figures on this page are public distributor reference ranges — the most accurate way to know your final cost is to request a written quote.
Which EMS unit is being quoted? EMS launched the
GBT Machine at IDS 2025 as the successor to the AIRFLOW Prophylaxis Master. In most markets the GBT Machine is the unit distributors quote today (reference price
~€9,166 ex-VAT in the EU / US $10,500). In select markets the AIRFLOW Prophylaxis Master remains the current commercialised EMS option (reference price
€6,400–€8,000 ex-VAT EU / US $10,500–$11,500). When you request a quote, confirm with the distributor which generation is on the offer.
How much does the EMS AIRFLOW Prophylaxis Master cost?
EMS-distributor reference pricing observed in April 2026:
- EU: €6,400–€8,000 ex-VAT (Preventio Hub distributor range; calculator baseline €7,200).
- US: approximately US $10,500–$11,500 retail.
- Discount opportunity: With the newer GBT Machine in production, several distributors are offering the AIRFLOW Prophylaxis Master at reduced pricing — worth asking.
- Powder consumption: ~7 g of erythritol PLUS Powder per typical GBT appointment.
Sources: Preventio Hub distributor pricing observations (April 2026); EMS product communications.
Final price depends on:
- Your country and applicable taxes (VAT, import duties, etc.).
- The configuration — base unit, cart, accessories and country-specific tubing.
- Whether GBT-certified training and onboarding are bundled.
- Trade-in options if your clinic already has a previous EMS unit.
- Consumable starter packs and ongoing service contracts.
- Financing or leasing terms — many distributors offer multi-year leasing.
- Your country and applicable taxes (VAT, import duties, etc.).
- The configuration — base unit, cart, accessories and country-specific tubing.
- Whether GBT-certified training and onboarding are bundled.
- Trade-in options if your clinic already has a previous EMS unit.
- Consumable starter packs and ongoing service contracts.
- Financing or leasing terms — many distributors offer multi-year leasing.
For these reasons, two clinics in different countries — or even two clinics in the same country buying from different distributors — can see materially different total prices for what is functionally the same unit.
Why pricing can vary by country and supplier
Several factors drive the variation between markets:
- Distribution structure — Some markets have a single master distributor; others have multiple regional dealers competing on price and service.
- Bundled training — Whether GBT certification and ongoing support are included in the headline price or sold separately.
- Service contracts — Annual maintenance, warranty extensions and loaner units during repairs.
- Currency and import costs — Exchange rate effects, customs and country-specific labelling/regulatory fees.
- Volume discounts — Multi-chair clinics and DSOs often negotiate different pricing than a single-chair practice.
What affects the final price?
Beyond the headline number, the total cost of ownership depends on a few additional layers:
- Capital cost — The unit itself, plus any required cart or accessories.
- Training — Initial onboarding, plus optional GBT certification for hygienists and dentists.
- Consumables — Powders (PLUS Powder erythritol, CLASSIC Comfort sodium bicarbonate, PERIOFLOW glycine), nozzles and disposable inserts.
- Service and maintenance — Annual servicing, calibration and software updates.
- Spare parts — Handpieces, tubing and replacement components over the unit's lifecycle.
- Financing — Multi-year leasing or financing schemes that change the monthly cash impact.
Training, consumables and maintenance costs
Three cost categories that clinics often underestimate:
- Training — Especially if you intend to position GBT as a service offering, the depth and duration of the included training matter. Confirm what is bundled in the quote.
- Consumables — Powder consumption depends on patient volume and the proportion of subgingival cases. Build a realistic monthly budget into your business case.
- Maintenance — Annual servicing, warranty extensions and any software updates. Ask whether a loaner unit is provided during repairs.
Should you request a demo?
Yes — a chair-side demo is highly recommended before committing to a premium prophylaxis unit. Most distributors will arrange a demo on real patients in your operatory. This lets the clinical team experience the workflow, ergonomics and patient feedback before signing a quote.
Alternatives to compare (alphabetical, player-tier)
The EMS AIRFLOW Prophylaxis Master is rarely a clinic's only option. Player-tier alternatives in the global dental air-polishing category:
Adjacent-tier worth a separate quote: Mectron Combi Touch. See our full comparison →
Frequently asked questions
Why publish a price range and not a single number?
Because final cost depends on country, distributor, configuration, training package and financing. The €6,400–€8,000 ex-VAT EU range is the public distributor reference observed in April 2026 — a single number would be misleading.
How much do I save versus the newer GBT Machine?
The GBT Machine sits at around €9,166 ex-VAT in the EU at distributor list (April 2026), versus €6,400–€8,000 for the AIRFLOW Prophylaxis Master where still sold — a notional ~€1,000–€3,000 gap before any negotiated discount. With the newer unit now in production, several distributors are also offering the AIRFLOW Prophylaxis Master at reduced pricing.
Can I buy the unit online?
In most countries, no. Professional dental units are sold through authorised distributors who handle pricing, training, installation and service.
Are there leasing or financing options?
Yes, most distributors offer multi-year leasing or financing. The structure varies by country and provider.
What is included in a typical quote?
Most distributor quotes include the base unit, cart, accessories, a powder starter pack and onboarding. Training, GBT certification, service contracts and extended warranty may be priced separately.
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Compare distributor pricing principles, configurations and total cost of ownership.
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